Speak Easy: Creating a Brand Style Guide for Consistent Communication

You've identified your brand voice, now it's time to make sure everyone sings from the same hymnal. A brand style guide is your secret weapon for maintaining consistency across all your marketing materials, from social media posts to website copy.

Here's what to include in your style guide:

• Brand Voice: Clearly define your brand's personality and tone.
• Language: Specify preferred terms, abbreviations, and punctuation.
• Grammar: Outline any specific grammar rules or preferences.
• Examples: Include real-world examples of your brand voice in action.

Taking it a Step Further:

• Develop Dos and Don'ts: Outline what kind of language aligns (and misaligns) with your brand voice.
• Include Brand Examples: Showcase existing marketing materials that exemplify your brand voice.
• Make it Accessible: Ensure your style guide is readily available for everyone who creates content for your brand.

By creating a clear and comprehensive style guide, you empower your team to communicate with a unified voice, strengthening your brand identity and fostering trust with your audience.

These two blog articles provide a roadmap for achieving consistent brand voice. Remember, a strong brand voice is an ongoing journey, so keep refining your message and ensuring it resonates with your audience.